Packaging design for Dragon's Trove, a fictitious microbrew brand in New Albany Indiana. Themed on a Dragon guarding it's trove of treasures and in this case, the brews.
Our target audience is mostly women aged 25-44, single, and active in the community. Originally the design was to be on a bottle but it has now been
adapted to go on cans.
Our target audience is mostly women aged 25-44, single, and active in the community. Originally the design was to be on a bottle but it has now been
adapted to go on cans.
Completed design
All labels flat
Bottle design
Basilisk was based off of a crocodile eye.
Wyvern was based on a gecko eye and Dragon's Blood was based off of a normal lizard.
Thumbnail sketches
Flat eye graphics
